Want to drive Facebook traffic to your website without using ads? Wondering how your Facebook cover image can help? In this article, you’ll discover how to use your Facebook cover image to generate clicks that convert into leads. #1: Design a Cover Image to Promote Your Offer Your cover photo is “clickable,” as is the photo in your library. So in the photo’s description, you can add copy to direct users to your freebie (via your data capture tool). In funnel marketing terms, that freebie is known as a lead magnet. At the point when you decide what to offer, be as liberal, fascinating, and imaginative as you can. Make it a free offer that user essentially can't decline to pursue. Then create an image that offers your offer. Make certain to add a call to action (CTA) to urge clients to click the image. Remember that when you change the cover photo on your Facebook page , it generates a post update in the news feed. Th...