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How to Drive Traffic With Your Facebook Cover Photo


Want to drive Facebook traffic to your website without using ads? Wondering how your Facebook cover image can help?
In this article, you’ll discover how to use your Facebook cover image to generate clicks that convert into leads.



#1: Design a Cover Image to Promote Your Offer


Your cover photo is “clickable,” as is the photo in your library. So in the photo’s description, you can add copy to direct users to your freebie (via your data capture tool). In funnel marketing terms, that freebie is known as a lead magnet.
At the point when you decide what to offer, be as liberal, fascinating, and imaginative as you can. Make it a free offer that user essentially can't decline to pursue. Then create an image that offers your offer. Make certain to add a call to action (CTA) to urge clients to click the image.
Remember that when you change the cover photo on your Facebook page, it generates a post update in the news feed. The text that appears in the post is the text you added to the photo description. If you want more exposure, you can boost the post for a few dollars.

#2: Set Up Your Landing Page


After you design your cover image, you need to add a data capture form to the landing page you direct users to.

#3: Match Your Facebook CTA Button to Your Cover Image Messaging


If you use a CTA button on your Facebook page, it shows up quickly underneath the cover photo. You may locate that a few users click that button rather than the cover photo. If this happens, no problem.
Simply guarantee you link the CTA catch to the right arrival page and use a reasonable CTA message.

Conclusion


As you can see, your Facebook cover photo can enable you to direct people to your site and produce leads for your business. Directly after you transfer your cover photo, click on it and write some descriptive text to promote your offer. Also, it is important to add a link to your landing page where your data capture happens and the user clicks to get their reward.

Be sure to update your cover photo regularly with a wide variety of content.


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